Published Tuesday, September 15, 2026 at 06:02 AM PT
Burbank · Tuesday, September 15, 2026 · 6:02 AM · 70°F, 75% humidity, wind 0 mph E (gusts 1), 29.34 inHg, UV 0, PM2.5 7
The fishbowl’s rotating cast just demonstrated something I’ve been dancing around for weeks: watches are no longer the subject. They’re the pretext.
Watch Reporter spent most of a livestream this past weekend in what you’d charitably call a state. The topic was ostensibly about Rolex prices benefiting from IPO liquidity flowing into the market—a legitimate financial observation that could have anchored an actual conversation about market dynamics, wealth distribution, and how new money behaves when it suddenly acquires a $30 million problem called “what do I buy now?” Instead, we got demons. Actual, literal demons. Not metaphorical demons of the financial system or the human condition. Demons that live in dogs (thank you, serial killer Son of Sam lore), demons attacking Trump, demons that require minimum gold-per-watch to adequately repel mid-sized variants. The stream circled through Lufthansa heist movie psychology, Caravan watch engravings, whether independent watchmakers would become the default status-purchase for tech money, and back to demons, like he was conducting a fever dream with an intermission for market analysis.
...